Capital Media Group, a television production company based in Wellington, FL, announces creation of a new Feast Or Famine episode, which takes a look into how food is imported into the United States.
Vero Beach and Boynton Beach, FL (January 9, 2009) - Seald Sweet will be featured on the next episode of “Feast Or Famine”, a 5013c, non profit documentary television series. Feast Or Famine is an educational program for the food industry and consumers. The documentaries are provided to organizations such as the FDA, USDA, Universities and Food Associations to educate a vast audience of scientists, researchers and industry professionals about important food and agricultural issues. Additionally, Feast or Famine is broadcast around the world to 127 countries and 100 million viewers a week via Voice of America TV (www.voa.gov) and to 30 million TVhh on The Research Channel (www.researchchannel.org) via The Dish Network.
“The food industry is a large and critical part of any society and the Advisory Board of Feast Or Famine thought it was important to develop scientifically accurate programming to cover the challenges and opportunities in the ever changing global food marketplace,” says Ed Shaland, senior producer for Feast Or Famine. “Globalization is impacting all industries and certainly the food industry is no exception”
According to Dr. Gary Lake of the University of Wisconsin- Madison, one of the members of the “Feast Or Famine” Advisory Board, “U.S. consumers are demanding wider varieties of food and they want year around supplies. Importing food into the United States can help meet that growing demand”
One of the case studies on the “Global Food Marketplace” episode examines the evolution of the global fresh fruit supply chain, specifically highlighting the sophisticated marketing, distribution and quality control measures which are utilized to ensure the provision and delivery of high quality fresh citrus all year around.
Seald Sweet was selected as a case study, due to the company’s 100 years of experience and its ability to innovate and change”, explains David Holden, executive producer of Feast Or Famine. “Over the years they have become category leaders in sourcing citrus globally and Seald Sweet brought insight and the shoot locations we were looking for in a case study”
“As a global supplier of fresh citrus and other produce, we have production regions around the world – each with their own unique set of challenges,” says Mayda Sotomayor, CEO Seald Sweet “We must overcome these challenges to ensure our customers receive what they demand, which is a year-round supply of fresh produce. Participating in the Feast or Famine case study gave us a great opportunity to show the world our role in the global food marketplace and some of the adversities we overcome to bring food from the seed to the table.”
About “Feast Or Famine” Television Series
“Feast Or Famine” is an Institute for 21st Century Agriculture educational, non-profit initiative, produced by Capital Media Group in collaboration with the University Of Wisconsin Madison. In order to produce insightful programming, the show’s producers develop beneficial relationships with thought leaders, award winning scientists, Universities, pioneering industry experts and sponsoring organizations who share their passion for education and desire to improve the global knowledge of today’s food industry and tomorrow’s farmers.